OpinionDecember 23, 2024
Americans Are Moody, and Pollsters Should Pay Attention
The full potential of public opinion polling lies in its ability to illuminate deeper societal trends beyond electoral forecasts
Stories by Jennifer Benz
Jennifer Benz is vice president of public affairs and media research at NORC at the University of Chicago and deputy director of the Associated Press–NORC Center for Public Affairs Research. She is the project director of AP VoteCast and oversees NORC’s polling relationships with news and media partners. Benz holds a Ph.D. in political science from the University of North Carolina at Chapel Hill.
Public HealthSeptember 15, 2016
There's Plenty Americans Still Don't Know about Zika
A new survey shows they know it's transmitted by mosquitoes, for example, but not that it can be passed sexually, or that you can be infected without symptoms